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Recent Posts
- Will the Chrysler 300 go front-wheel drive?
- What’s It Like To Drive A Jacked-Up Datsun 240Z For Peking-to-Paris Rally?
- Could Elio Motors be saved by a DOE loan?
- Williams F1′s Pit Stop Prowess Can Help Save Newborn Babies
- Fiat Chrysler trademarks Kamal, likely for small Alfa CUV
- Toyota-Supported HyFive Hydrogen Fuel Station Launched In London
- Volkswagen may soon have remedy for more cheating diesels
- Subaru Celebrates 50 Years Of Boxer Engines
- Land Rover Smartphone Coming Next Year
- Tesla Lets You Pay To Unlock 75 kWh Upgrade On Facelifted Model S 70/70D
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The Ad Section Archive
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Cadillac ELR “Poolside” Commercial Is Awesome for Xenophobes, Not So Much for Selling Cars [The Ad Section]
Posted on 06.03.2014 | No CommentsCadillac started airing the Cadillac ELR “Poolside” spot way back during the Winter Olympics—was that really just last month—and the debate over this polarizing commercial has only gotten hotter. So which is it, brilliant or despicable? That depends entirely on what you believe is being advertised. The spot opens on Neal McDonough, a character actor [...] -
Cadillac ELR “Poolside” Commercial Is Awesome for Xenophobes, Not So Much for Selling Cars [The Ad Section]
Posted on 06.03.2014 | No CommentsCadillac started airing the Cadillac ELR “Poolside” spot way back during the Winter Olympics—was that really just last month—and the debate over this polarizing commercial has only gotten hotter. So which is it, brilliant or despicable? That depends entirely on what you believe is being advertised. The spot opens on Neal McDonough, a character actor [...] -
Super Bowl XLVIII Car Commercials Rated: The Best, the Worst, and the “Meh” The Ad Section
Posted on 03.02.2014 | No CommentsDespite his estimated fortune of $70 billion or so, Bill Gates would be stone-cold broke in less than a week if he went through money as fast as Super Bowl advertisers. Thirty-second spots reportedly sold for around $4 million a pop for Super Bowl XLVIII, which, if I did the math correctly, means Bill could [...] -
2015 Kia K900 Super Bowl Ad Stars Morpheus from The Matrix, Is Excellent [The Ad Section]
Posted on 02.02.2014 | No CommentsIf you’re a “value” brand and want to add a luxury model to your lineup, you’ve got your work cut out for you. Just ask Volkswagen. Well, that didn’t keep Hyundai from launching its Lexus LS—baiting Equus sedan, and it’s not keeping Kia from introducing its much-anticipated 2015 K900. But a good launch needs a [...] -
2015 Kia K900 Super Bowl Ad Stars Morpheus from The Matrix, Is Excellent [The Ad Section]
Posted on 02.02.2014 | No CommentsIf you’re a “value” brand and want to add a luxury model to your lineup, you’ve got your work cut out for you. Just ask Volkswagen. Well, that didn’t keep Hyundai from launching its Lexus LS—baiting Equus sedan, and it’s not keeping Kia from introducing its much-anticipated 2015 K900. But a good launch needs a [...] -
Great Ad, But Will Hyundai’s Super Bowl Commercial for the 2015 Genesis Actually Sell Cars? [The Ad Section]
Posted on 02.02.2014 | No CommentsGenerally speaking, I like Hyundai’s commercials. They’re mildly entertaining, often communicate meaningful selling points, and Jeff Bridges makes everything sound both hip and safe and the same time. Importantly, they invariably make the cars look great, especially the paint. It’s amazing to me how many car companies don’t pay enough attention to that, but Hyundai [...] -
Great Ad, But Will Hyundai’s Super Bowl Commercial for the 2015 Genesis Actually Sell Cars? [The Ad Section]
Posted on 02.02.2014 | No CommentsGenerally speaking, I like Hyundai’s commercials. They’re mildly entertaining, often communicate meaningful selling points, and Jeff Bridges makes everything sound both hip and safe and the same time. Importantly, they invariably make the cars look great, especially the paint. It’s amazing to me how many car companies don’t pay enough attention to that, but Hyundai [...] -
2015 Chevy Silverado HD Super Bowl Commercial: A Man and His Bull [The Ad Section]
Posted on 02.02.2014 | No CommentsHa! Am I the only one out there who thinks this commercial is hilarious? I am? OK, so it’s just me, but I couldn’t believe my eyes and ears when this commercial began to unfold. By now we’re familiar with the Silverado commercial template: Set to the brand anthem (Will Hoge’s “Strong”), we see the [...] -
Super Bowl Ad Analysis: A Terry Crews Commercial That Happens to Feature the 2014 Toyota Highlander and Muppets [The Ad Section]
Posted on 02.02.2014 | No CommentsMany ad-industry pundits hail the idea to use Will Ferrell as Ron Burgundy to sell Dodge Durangos as the most brilliant marketing coup of 2013. I agree. Dodge got a wildly popular spokesperson whom they otherwise could never have afforded, Anchorman 2 got phenomenal pre-release hype, and a record-breaking number of Dodge crossover SUVs were [...] -
Volkswagen’s Super Bowl XLVIII Commercial? It’s No Classic [The Ad Section]
Posted on 31.01.2014 | No CommentsPlease be honest here: How many things in life do you care less about than if or when German engineers become angels? That’s what I thought. Yet amazingly, VWOA thinks American car buyers will be so charmed by this idea that they’re using it as the central theme of their all-important—and hyper-expensive—Big Game commercial. Follow [...] -
Jaguar’s Super Bowl Commercial Features British Supervillains: Will F-Type Casting Work? [The Ad Section]
Posted on 29.01.2014 | No CommentsWhat we have here is an interesting situation. Jaguar, a relatively small player in the very competitive luxury arena, finally has the product and sales momentum to take it to the next level. Its 16,952-unit sales volume for 2013 doesn’t pose an immediate threat to Mercedes, BMW, or Audi, but none of those other luxury [...] -
Now Here’s an Audi A3 Ad That’s Awesome: Meet the “Doberhuahua,” An Oddity Purpose-Built for the Super Bowl [The Ad Section]
Posted on 29.01.2014 | No CommentsJust as NASCAR and Formula 1 have their Silly Seasons, so, too, does the ad industry. It starts a couple of weeks before each Super Bowl with strategic leaks and press releases, ramps up with televised and (hopefully) viral teaser videos, culminates in the Big Game itself, and then has a vibrant but short-lived afterglow [...]