Why is the design of the new Audi TT so predictable?

Why is the new Audi TT so predictable?

The TT was a revolutionary car design when it was first revealed in 1995, but subsequent versions have played it safe

Walk along pretty much any high street in the UK, in almost any town, and you will instantly see sights that are familiar.

There will be a Greggs pie shop, a Starbucks, a golden arches perhaps, a Tesco Express and maybe a Subway. And the weird thing is, most of us feel subconsciously comfortable with such familiarity, because it’s been this way now for many years.

At one time, however, high streets didn’t look or feel anything like as predictable as this. And at around about the same time Audi was busy inventing a car called the TT.

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