The new Smart Fortwo and Forfour will reward Daimler’s persistence

The new Smart Fortwo and Forfour will reward Daimler's persistence

Mercedes has stuck with Smart through thick and thin, but with its revitalised model line-up the brand could yet do well

Smart’s been a problem child for Daimler. Even though it’s one of the newest car companies, it’s already been through failed joint ventures, models cancelled at the last minute and huge underperformance. No doubt that millions – if not billions – of euros have gone west as well.

But Merc has stuck with it. After all, it’s a brand that does make sense. Increasing attention on sustainable transport plays right into Smart’s hands. it also has the potential to attract a certain type of trendy, urban and younger buyer than Mercedes could ever hope to.

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