Ram to go on a Rampage with new small pickup?

Filed under: Spy Photos, Truck, Work, Fiat, Ram

Fiat Strada Rampage Prototype

When people look back at today’s automotive industry, what do you think they’ll remember us for? The emergence of hybrids? Ever more expensive and exotic supercars? The dawn of the self-driving car? All likely scenarios, but so is the blurring of lines between one bodystyle and another, giving rise to hardtop convertible coupes and crossovers of every shape and size. But one bodystyle the North American auto industry has stayed largely away from in the past couple of decades is a car nose and chassis with a pickup bed.

It’s a bodystyle immortalized by the Chevrolet El Camino, but with few exceptions, we haven’t seen too many of these automotive platypuses in recent years on our turf. Subaru tried with the Baja and the low-volume Honda Ridgeline soldiers along largely unchanged, but the genre’s biggest adherents are still Down Under, where ute versions of the Holden Commodore and Ford Falcon live. With a few other examples scattered to the four corners of the earth, that’s really about it. But if these spy shots are anything to go by, it looks like Fiat Chrysler Automobiles could be working to bring it back.

Spied undergoing testing in Michigan, what we appear to be looking at is a heavily disguised Fiat Strada being prepared – like the Fiat Ducato-based Ram ProMaster and the smaller Doblo-based ProMaster City – for Stateside duty as a Ram product. The Strada, for those unfamiliar, is a product of Fiat Autom

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