Bentley could revisit coachbuilding heritage with bespoke car division

Bentley could revisit coachbuilding heritage with bespoke car division

British manufacturer interested in building one-off vehicles to customers’ individual designs, echoing the company’s early days

Bentley’s sales and marketing chief Kevin Rose says he “loves the idea” of the British manufacturer going back to its roots by offering a bespoke coach-building service for customers who want a car built to their own design.

Such a move would echo the company’s formative days in the 1920s, when founder WO Bentley created his three-litre rolling chassis which was then given to customers’ coachbuilders to have their own bodywork fitted.

Rose believed there is potential for Bentley to create a modern-day parallel using the technical underpinnings of existing cars in the model range and adding customers’ specific bodywork designs on top.

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