New Report Says Ford Confident Vignale Strategy Will Pay Off, Lincoln May Come to Europe

As you probably know, Ford will debut its upscale sub-brand next year with the Mondeo Vignale, with the sedan to be followed by the S-Max Vignale later in the year. Ford’s strategy with these posh models is to steal customers from premium carmakers, but some argue the plan is not without risks, since Ford will have to chase the same rich buyers as its rivals. Read more »