Ford ‘overwhelmed’ by stampede to reserve a new Mustang

Ford overwhelmed by stampede to reserve a new Mustang

More than 9300 people register for a chance to secure a new Ford Mustang during European football’s biggest club competition

More than 9300 people tried to reserve a new Ford Mustang when pre-registrations for the European version of the sports car opened during last weekend’s UEFA Champions League Final.

Ford, which is a sponsor of European club football’s biggest competition, invited prospective buyers to register online for a chance to reserve one of the first 500 new Mustangs destined for Europe.

Registrations closed when the game between Real Madrid and Atlético Madrid ended after 120 minutes of football. Ford reports that it surpassed 500 registrations about 30 seconds after the referee had blown his whistle to start the match in Lisbon.

The new Ford Mustang will be the first ever to be made available across Europe when it goes on sale next year.

Roelant de Waard, vice president, marketing, sales & service, Ford of Europe said:

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