Hyundai’s off-the-wall Motorstudio

On May 9th, Hyundai opened a brand new showroom in Seoul, South Korea, that’s literally off the wall, as you can see from the pictures.

Photo: Hyundai

The idea, which Hyundai promises to apply in other large cities around the world (starting in Moscow later this year), is to give customers an all-around view of its vehicles by putting them on rotators — like rotisserie chickens — behind street-facing windows.

The structure uses 118,110 feet (36,000 metres) of steel pipes and anodized steel panels. It features an auto library, children’s lounge, premium customer lounge, car-tuning lounge, gallery, and cafe. No vehicle sales are made there, however.

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