J.D. Power customer survey of dealers counts Cadillac, Buick as big winners

Filed under: Audi, Buick, Cadillac, GMC, Lexus, Volkswagen

2014 Cadillac CTS, front three-quarter view

Cadillac and Buick have taken the trophies in J.D. Power’s latest Customer Service Index Study examining satisfaction with dealer service. Surveying more than 90,000 owners and lessees of 2009-2013 model-year cars, the study found that those with pre-paid maintenance packages were ten percent more likely to buy their next car from the same brand.

Dealer satisfaction scores have improved overall, Cadillac nabbed the luxury segment ahead of Audi and Lexus, taking the crown that Lexus held last year. Buick keeps the mass-market dealer satisfaction win in the family, finishing ahead of Volkswagen and last year’s winner GMC. The study also found that service department use of tablets increased customer satisfaction, as did “best practices” like “providing helpful advice.” Who knew?

You can find details on those and more findings in the press release below.

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J.D. Power customer survey of dealers counts Cadillac, Buick as big winners originally appeared on Autoblog on Mon, 14 Apr 2014 17:35:00 EST. Please see our terms for use of feeds.

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