The joys of manufacturer embargoes on car reviews

The joys of the embargo system

When car manufacturers launch new cars they set embargoes, some of which get broken, some of which don’t. How and why does the system work, and what happens when it goes wrong?

We work with embargos all the time in the world of journalism, and especially in car journalism. When manufacturer A invites us to drive the new such-and-such, they will set an embargo date that, in theory, will allow all the front-line titles to publish their thoughts pretty much at the same time.

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