Honda, Mercedes top KBB brand image awards [w/video]

Filed under: Car Buying, Buick, Chevrolet, Ford, GMC, Honda, Jaguar, Kia, Lexus, Mercedes-Benz, Mini, Porsche

ECONOMY

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with “attributes that capture the attention and enthusiasm” of customers in the market for a new car.

The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There’s also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.

Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.

“The classic saying ‘perception is reality’ falls true with the Kelley Blue Book Brand Image Awards, as more than 12,000 in-market new-car shoppers have voiced their opinions about today’s automakers,” said Hwei-Lin Oetken, vice president of market intelligence for KBB. “With strong marketing communications coming from auto manufacturers and dealers, and the increased importance of peer reviews and ratings, consumers today are more influenced than ever to take interest in a brand, ultimately affecting their vehicle purchase decisions.”

Take a look below for KBB’s video recap of this year’s awards, as well as a press release detailing the winning attributes of each brand.

Continue reading Honda, Mercedes top KBB brand image awards [w/video]

Honda, Mercedes top KBB brand image awards [w/video] originally appeared on Autoblog on Wed, 09 Apr 2014 16:30:00 EST. Please see our terms for use of feeds.

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