Which automakers have the best brand image in 2014?

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, and for the second year in a row, Honda is the best overall brand.

Factors that helped determine the scores include affordability, “cool” factor, driving comfort, driving performance, durability/reliability, exterior styling, fuel efficiency, interior layout, prestige/sophistication, reputation, ruggedness, and safety.

2014 Brand Image Award Winners: Non-Luxury Brands

Best overall brand: Honda
Most trusted brand: Honda
Best value brand: Kia
Most refined brand: GMC
Best performance brand: MINI
Best car styling brand: Chevrolet
Best overall truck brand: Ford

2014 Brand Image Award Winners: Luxury Brands

Best overall brand: Mercedes-Benz
Most trusted brand: Lexus
Best value brand: Buick
Most refined brand: Mercedes-Benz
Best performance brand: Porsche
Best car styling brand: Jaguar

Source : multivu.com

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