Nissan Replaces Ford as UEFA Champions League Sponsor

Nissan confirmed a four-year global partnership with the UEFA Champions League including the UEFA Super Cup in what is the carmaker’s largest ever sponsorship deal. The partnership will begin from 2014/2015 and will end with the 2017/2018 season. No financial terms were revealed, but sports marketing analysts estimate UEFA’s latest sponsorship packages cost more than $75 million a year. Read more »

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