NHTSA launches first-ever national distracted driving campaign with brutal ad

Filed under: Marketing/Advertising, Safety, Videos

NHTSA distracted driving commercial

It used to be that most of the car-related public service announcements on TV focused on preventing drunk driving and getting people to buckle their seatbelts, but the National Highway Traffic Safety Administration has launched grisly new ads combatting distracted drivers with the slogan “U Drive. U Text. U Pay.” The spots will see heavy rotation in April because it’s National Distracted Driving Awareness Month. To further ram the message home, the Department of Transportation has coordinated with law enforcement for a national crackdown on cell phone use while behind the wheel from April 10-15.

While we’ve heard this message for years, distracted driving is still a major issue. NHTSA just released a report that estimates that 3,328 people were killed and 421,000 were injured in crashes caused by distracted driving in 2012. It also found that federally funded enforcement programs combined with PSAs reduced the dangerous practice from 4.1 percent to 2.7 percent in California and from 4.5 percent to 3.0 percent in Delaware.

The PSAs – which are nearly identical save different endings – show a group of young people in a car being subjected to the dangers of distracted driving. These spots don’t pull any punches, so consider yourself forewarned, they are pretty graphic. Scroll down to check out the videos as well as the regulator’s official statement.

Continue reading NHTSA launches first-ever national distracted driving campaign with brutal ad

NHTSA launches first-ever national distracted driving campaign with brutal ad originally appeared on Autoblog on Tue, 08 Apr 2014 12:31:00 EST. Please see our terms for use of feeds.

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