Edmonton Motorshow: Bling your ride

There’s only one SEMA show, but the Emporium section of the Edmonton Motorshow can inspire car owners in their efforts to personalize or customize their vehicles.

While SEMA is a huge show, the much smaller Emporium aims to provide examples of what’s available to automobile enthusiasts. The Emporium will fill 70,000 square feet in the Edmonton Expo Centre during the Motorshow that runs Thursday through Sunday.

SPC Performance will showcase new units from Callaway and will unveil the 2014 Chevrolet Reaper pickup truck which is designed to compete against the Ford Raptor.

The Reaper, a product of Lingenfelter Performance, comes with a choice of 5.3 or 6.2-litre V8 engines. Both engines are available with a Magnuson supercharger to boost horsepower to 475 for the 5.3 and 550 for the 6.2.

The truck breathes through a Corsa exhaust and is tuned with custom software from Lingenfelter. The suspension with three inches of added lift comes from Fox Racing.

The truck features two 10-inch light bars, an aluminum skid plate and a front bumper that increases ground clearance by eight inches.

In addition to the Reaper, SPC Performance will also display several units from Callaway, a company known for its high-performance Corvettes. Callaway also builds performance versions of the Camaro and Silverado.

Whether it’s a lift kit or performance parts to boost your car’s performance, it will be available in the Emporium.

“Anything you can add to or do to your vehicle” will be available, said Eleasha Naso, assistant show manager.

But it’s not only making changes to your car, Emporium also offers opportunities to learn about keeping it looking good.

Naso said show visitors should go into the booths to check out car-care products such as waxes or polishes.

“Exhibitors bring in experts to demonstrate product use.”

A highlight of the Emporium part of the Motorshow is the Battle of the Customs where several dealers will exhibit customized vehicles. Members of the public will be asked to pick their favourite and help determine this year’s winner.

Last year’s battle had a wide variety of cars, trucks and Jeeps such as SPC Performance’s The Darkside, a lifted Chevrolet Silverado 3500 dually that was the talk of the show. But a Jeep Wrangler from Capital Customs called Fear the Jeeper came out on top.

Other shops in Battle of the Customs are Sherwood Customs and Crosstown Customs.

ZR Auto from Calgary will display the world’s fastest Ferrari, the ZXX, the world’s fastest Maserati, the MC 12 Corsa, and a chrome Lamborghini Gallardo.

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