Citroën set to launch ‘simple’ C-line brand

Citroën set to launch 'simple' C-line brand

First C-line model is to be shown at the Frankfurt Motor Show

The first of Citroën’s C-line cars will be shown at the Frankfurt motor show next month, according to company sources.

The C-line will mark a revolution for Citroën in recasting itself as a value brand that will offer simplicity and be pitched at customers who “seek a balance between cost and functionality”.

The first C-line model, which is expected to replace the ageing C3 supermini, will feature “bold” styling but will also be inspired by the stripped-out simplicity of 2010′s Lacoste concept. Autocar has learned that the C-line look is to be rolled out across the rest of the Citroën range “as quickly as possible”.

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