Official: Bugatti names former Ferrari, Lotus man its new American chief

Filed under: Hirings/Firings/Layoffs, Bugatti

Maurizio ParlatoAfter six years running its American operations, John Hill is leaving Bugatti. So the exotic carmaker is going to need someone to fill his shoes – particularly since the United States and Canada account for a quarter of all Bugattis sold (to say nothing of Latin America). Fortunately, it appears to have found just the right person in Maurizio Parlato.

An old hand in moving exotic sports cars in North America, Parlato comes to his role as Chief Operating Officer at Bugatti of the Americas after years in the business. He served as top man in America first for Ferrari and Maserati and then at Lotus, holding numerous other positions at both companies over the years, including the latter’s global sales and marketing director. (Lotus, for what it’s worth, was once owned by Bugatti, but that was long before Parlato arrived on the scene.)

Parlato assumes his new role at Bugatti at a time when the company is trying to move the last few dozen Veyrons before switching over to its successor. He’ll have a network of 13 dealers to manage, satisfy and ultimately expand, but if anyone can do it, Parlato seems to have proven that he can.

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Bugatti names former Ferrari, Lotus man its new American chief originally appeared on Autoblog on Wed, 26 Feb 2014 18:02:00 EST. Please see our terms for use of feeds.

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