Video: This is Lexus’ trick 3D ad in Sports Illustrated’s swimsuit issue

Filed under: Coupe, Performance, Marketing/Advertising, Videos, Lexus, Celebrities, Luxury

Screencap showing the working of Lexus' 3D ad for the RC F in Sports Illustrated

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus’ own body and sounds in a 3D app for iOS and Android.

After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with – or, as Lexus suggests, yours to “create the 3D experience in your own hands.” You didn’t have any other plans for your hands while checking out the new issue, did you? The video below will show you how it’s done.

Continue reading This is Lexus’ trick 3D ad in Sports Illustrated’s swimsuit issue

This is Lexus’ trick 3D ad in Sports Illustrated’s swimsuit issue originally appeared on Autoblog on Wed, 26 Feb 2014 19:30:00 EST. Please see our terms for use of feeds.

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