Report: Acura organizes new business division to confront falling sedan sales

Filed under: Sedan, Hirings/Firings/Layoffs, Marketing/Advertising, Acura

Acura TLX Concept

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura’s flagging business. For 2013, sales for Acura’s sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.

As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. “Erik’s appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura,” said Honda spokesperson Jeffrey Smith to Automotive News.

American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda’s board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company’s brands.

Acura has already made moves to change its strategy. The new TLX sedan will be on sale by the end of the year and will consolidate the TSX and TL into a single model. The North American restructuring comes just days after Honda announced that Hideko Kunii would become the first woman to join the company’s board of directors. Scroll down for the press release with the full list of job changes.

Continue reading Acura organizes new business division to confront falling sedan sales

Acura organizes new business division to confront falling sedan sales originally appeared on Autoblog on Wed, 26 Feb 2014 10:00:00 EST. Please see our terms for use of feeds.

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