Exclusive (Audi)! German Automaker to Build 50 A8L W12 Exclusive Concepts

Audi A8 Exclusive concept

We are under the impression that if you can afford one of Audi’s $136,795 long-wheelbase A8L luxury sedans fitted with the available 6.3-liter W-12 engine, then you’re not just riding exclusive, but you’re also an odd-engine connoisseur. Apparently, there’s yet another level of exclusivity to be found in Audi’s A8L W12, and it’s called, appropriately enough, the Exclusive concept. Audi has announced it will build 50 of these extra-special A8s early next year, and it should make customers feel extra exclusive.

In case you weren’t aware, Exclusive is the name of Audi’s custom-tailoring effort, which affords buyers a wider palette of leathers, trim inlays, and paint colors to more finely individualize their rides. As such, the lion’s share of the limited-production Exclusive concept’s standout features live inside the already sumptuous cabin. Audi put in a call to Italy’s Poltrona Frau people and got their hands on an acre of chocolaty brown leather that’s described as “particularly soft and natural-looking.” We agree—even in photos we can practically hear those cows mooing. Because regular cow butt isn’t exclusive enough, though, Audi managed to get Poltrona Frau to send over special, diamond-quilted cow hides. Or maybe the Germans stitched that in. Either way, it looks fantastic and contrasts nicely with Granite Gray–colored stitching and piping.

Instrumented Test: 2013 Audi S8
Instrumented Test: 2013 Audi A8L 4.0T
Instrumented Test: 2012 Audi A8L W12

2015 Audi A8L W12

Audi did not provide a photo of the Exclusive’s exterior, but this is what a regular A8L W12 looks like.

The dashboard and door-trim inlays are made of an equally rich-looking Olive Ash wood, and the Alcantara headliner is a stark Snow White color. Presumably for the sake of variety, the top of the dashboard is covered in Nappa leather, while the rear parcel shelf is wrapped in Cognac Brown Alcantara. It does not appear as though Audi touched the W12′s mechanicals, which is fine by us; after all, we’ve tested one of these 500-hp dreadnoughts and whipped it to 60 mph in just 4.1 seconds. Try motivating one of Poltrona Frau’s couches to do that. American buyers will have to make do with personalizing their own A8, however, because the Exclusive concept will only be offered to European buyers.

About Alexander Stoklosa