Official: Mitsubishi reveals mid-term plans including redesigned pickup, SUV and new PHEVs

Filed under: Budget, Hybrid, Technology, Mitsubishi, Electric

DEU DAIMLERCHRYSLER MITSUBISHI

Struggling automaker Mitsubishi seems adamant that it will soldier on across the globe. Just last week, we told you how the brand would begin selling a pair of rebadged, Korean-built, Renault-Samsung sedans in the US market, and now comes an official statement from Mitsubishi about a mid-term business plan called “New Stage 2016.”

As part of the plan, a number of products not sold in the US, like the Triton pickup, Pajero Sport SUV and Delica D:5 will be new or significantly updated, while we’ll be seeing a second-generation Outlander Sport within the next few years. Some of these new or updated models may be previewed at the Tokyo Motor Show later this month. There will also be an increased focus on the brand’s plug-in hybrid technology.

In fact, that technology will play a big role in Mitsubishi’s revitalization, as it rolls out its own competitor to Honda’s Earth Dreams and Mazda’s Skyactiv technology, called @earth Technology (yes, seriously). It’s unclear if @earth Technology will develop into an overarching philosophy like Mazda has done with Skyactiv, but with Mitsubishi pushing so hard with hybrids and EVs – part of its deal for those Renault-Samsung sedans was that it would develop EV tech with Nissan-Renault – if we did see an @earth Technology badge on a car, we’d wager that it’d be powered, to some degree, by electricity.

As for plans specific to the US market, Mitsubishi remains rather coy, claiming its North American ops will work to revitalize “sales networks through the introduction of new models and strengthening advertising.” It’s not clear whether these new models are references to the Renault-Samsung sedans and the aforementioned Outlander Sport, or if Mitsubishi has another line of vehicles up its sleeve.

Take a look below for the entire press release from Mitsubishi, and then have your say in the Comments. Will Mitsubishi’s US operations be able to stay afloat, or is this just a case of bailing water from a sinking ship?

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Mitsubishi reveals mid-term plans including redesigned pickup, SUV and new PHEVs originally appeared on Autoblog on Tue, 12 Nov 2013 07:59:00 EST. Please see our terms for use of feeds.

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