Official: Jaguar’s first-ever Super Bowl ad to feature F-Type Coupe

Filed under: Coupe, Performance, Marketing/Advertising, Jaguar, Luxury

Jaguar Super Bowl ad promo

Patrons of this year’s Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren’t talking about the Chicago Auto Show – we’re referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.

According to Jaguar, the ad campaign will pose the question, “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.

British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

“The Super Bowl is a perfect advertising platform for Jaguar given our new products, fast growing sales in the US and the renewed interest in British cultural icons,” says Jeff Curry, brand vice president for Jaguar North America. “The campaign signals that the F-Type Coupe is the new British bad boy in the segment and is designed to disrupt the tradition-bound sports car market.” Feel free to read more in the press release below.

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Jaguar’s first-ever Super Bowl ad to feature F-Type Coupe originally appeared on Autoblog on Sun, 10 Nov 2013 17:19:00 EST. Please see our terms for use of feeds.


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