It happened on November 8th: Infiniti enters the U.S. market

Aiming to compete with the big U.S. and European luxury brands in the American market, Nissan launched the Infiniti brand on November 8th, 1989 with a network of 51 U.S. retailers.

Infiniti later expanded into Mexico, Canada, the Middle East, Russia, France (2008), and Spain (2008). China and Brazil will follow in 2014.

Originally, two models were available including the Q45 sedan and M30 coupe. Success came early, and in 2003 Infiniti made Car and Driver’s “Ten Best Cars” (G35).

Infiniti was among the first car companies to introduce intelligent cruise control (2001), lane departure warning (2004), 360-degree view (2007), and blind spot monitoring.

Infiniti Q45 1989

Q45, 1989. (Photo: Infiniti)

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