SEMA: Icon’s new old Thriftmaster is masterful, but hardly thrifty

Filed under: Aftermarket, SEMA Show, Truck, Chevrolet, Design/Style, Luxury

Icon Thriftmaster at SEMA 2013

If you’ve been jonesing for some news from Icon, the release of the E-Flyer electric bicycle the other day may or may not have done the trick. But either way, the Californian company known for retrofitting and restoring classic trucks is back with the Thriftmaster, which it has helpfully displayed on the show floor at SEMA (incidentally, with an E-Flyer in the bed).

Based on a classic Chevrolet 3100-series pickup, the Thriftmaster picks up where Icon’s Bronco, Jeep CJ and Toyota FJ left off, but with a form that would make an Old Navy display truck seem campy. Underneath the beautifully restored bodywork sits a 5.3-liter V8 with 315 horsepower on tap and that can be upgraded to 435 hp with an optional Magnuson supercharger kit.

Either way, buyers can specify a five-speed manual or four-speed automatic transmission that may seem desperately behind the times in a modern ride, but in a retro classic like this, seems downright cutting-edge. As do the four-wheel disc brakes, independent front suspension, Kenwood nav and on-board Wi-Fi.

Of course, Icon’s trademark meticulous attention to detail is evident throughout, from the CNC machined trim to the bison leather interior. But if the hundred-thousand-dollar sticker price on some of Icon’s previous creations struck you as steep, the $220,000 price of entry for this truck, of which Icon will only build five, puts the Thriftmaster name firmly alongside tongue in cheek. Check it out in gallery of live shots above and the extensive stock gallery below, along with the official press release.

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Icon’s new old Thriftmaster is masterful, but hardly thrifty originally appeared on Autoblog on Thu, 07 Nov 2013 19:20:00 EST. Please see our terms for use of feeds.

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