Opel Unveils Adam Customized by Valentino Rossi at EICMA

Opel revealed the “Adam & Vale for Charity”, a fully customized version of the city car designed by multiple MotoGP champion Valentino Rossi and Aldo Drudi, a designer who has collaborated with Valentino on his bikes, racing overalls and helmets for a long time. The unique Adam will be on display at the EICMA international motorcycle exhibition (November 7-10) in Milan, Italy.

Rossi and Drudi have put their mark on the Opel Adam, which has been customized from roof to wheels. The car features drawings from The Doctor’s graphic universe, including Valentino’s most widely known images and the symbols most treasured by him.

The car’s intricate livery was designed, redesigned and applied on the bodywork over the course of three months by a team of four people, as Rossi and Drudi changed their minds rather often.

The psychedelic theme of the exterior is continued in the cabin, where Dainese leather was used to trim the seats and doors. No word on performance upgrades, though.

“To tell the truth, the design phase took a very long time,” said Aldo Drudi. “It took us hours of hard work, but then you know Valentino, he is hard to please. And so am I. Scores of drawings were produced, phone calls were made and every time we decided to change everything and started all over again. In other words, it was exhausting but it was worth the effort,” he added.

The car will be put for auction during a fund-raising event next December to support a charity initiative sponsored by Opel: the Meyer Children’s Hospital Foundation

By Dan Mihalascu


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