SEMA: Ram shows its trucks are for work and play

Filed under: Aftermarket, SEMA Show, Truck, Work, Off-Road, Ram

Ram Sun Chaser

There are no shortage of pickup trucks at this year’s SEMA Show. The popular platform has been ripe for customization for years, so it should come as no shock that Ford, General Motors and Ram are all showing a fair few trucks in Las Vegas. From the Ram camp, we have two offerings – the Ram Sun Chaser and the Ram Dually Case Work Truck.

The Sun Chaser opts for a beach theme, similar to the Fiat 500 Thalassa. Based on the Ram 1500, the Sun Chaser wears Vibrance Orange Blast and Brilliant Black paint, and sports a Mopar roof rack, while the Ram Box system features a water tank and a shower head allowing beach-goers to rinse off before getting back in the truck. A flip-up, seat-back tailgate makes sitting on the back of the truck a bit more comfortable, and it’s the kind of cool feature we can see becoming an optional item in the future.

The Sun Chaser mods are rounded out by 17-inch deadlocked wheels, a two-inch lift kit and a Mopar exhaust for the 5.7-liter Hemi V8. The cabin, meanwhile, sports Katzkin leather seats and even more Vibrance Orange Paint.

Ram Dually Work Truck at SEMAThe Ram Dually Case Work Truck (pictured right) is based on the Ram 3500. The brutish truck would probably blend in well on most construction sites, with its bulldozer orange paint, black wheels and black body accents. The hood from the Ram Power Wagon and Case graphics add to the truck’s visual appeal.

The pickup box rails are there to aid in towing, while a split, pullout bedliner adds to the truck’s versatility. Power running boards, heavy duty splash guards and Mopar’s ubiquitous Katzkin leather seats round out the list of mods for the Dually Case Work Truck.

As usual, we have live galleries of both trucks available for your perusal, with the Sun Chaser up top and the Dually Case Work Truck down below.

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Ram shows its trucks are for work and play originally appeared on Autoblog on Wed, 06 Nov 2013 19:58:00 EST. Please see our terms for use of feeds.

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