A Tongue-in-Cheek Print Ad from Citroen’s Past

Few cars in the history of the automobile industry have managed to remain in production with limited changes for so many years as Citroën’s 2CV (“deux chevaux” in French) did.

The French carmaker produced the humble and minimalistic economy hatch with the original design from 1942 to 1990 – if you do the math, it comes out to 48 years, during which, it sold more than 8.7 million examples (if you take into consideration all body styles).

When a car remains in production for such a long time – and regardless of its merits, which in the 2CV’s case, included the iconic and timeless styling together with simplicity of use and maintenance, you have to be creative with your advertising campaigns.

And we think that you will find the following 2CV print ad from the 1980s, charmingly cheeky and successful in getting its message across.

Photo Credits: Citroen UK


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