Convertible owners more educated, well to do

Filed under: Car Buying, Convertible

2013 Ford Mustang Convertible

A new study from Experian Automotive seeks to quantify the traits that identify the convertible-loving droptop driver. Of course, after reading through the findings, this just kind of confirms a lot of things that have been kind of obvious about convertible owners for kind of a long time.

They’re educated, wealthy and older than the average new car customers, with 50 percent holding a bachelor’s degree, 19 percent reporting a household income in excess of $175,000 (11.7 percent cleared $1 million), and 72 percent were over the age of 45. Considering the traditionally higher cost of a convertible, and the fact that many are probably second or third cars, these factoids aren’t exactly shocking. Even the most popular locations for convertibles aren’t all that surprising. Los Angeles is number one, followed by New York, San Francisco, Chicago and Atlanta.

What is surprising, though, are the most popular vehicles during the study. We agree with four of the five entries – the Ford Mustang, Mazda MX-5, BMW 3 Series and the Chevrolet Corvette captured positions one, three, four and five, respectively. The number two position, though, is inexplicable. It’s held by the Chrysler Sebring (we’re thinking Experian is referring to the 200). So, if this study proves nothing else, it’s evidence that age, education and money can’t totally prevent bad decisions.

Of course, we wouldn’t put too much faith in these findings. Our big issue is the perilously short time period that this data was gleaned from. Experian only looked at new vehicle registrations during the first quarter of 2014. Aside from the limited time to collect findings and watch trends develop, analyzing convertible buying trends during the single coldest winter in recent memory hardly seems prudent.

With that in mind, head below and take a look at Experian’s findings, including analysis between convertible drivers and the average new-car customer.

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Convertible owners more educated, well to do originally appeared on Autoblog on Wed, 23 Jul 2014 17:27:00 EST. Please see our terms for use of feeds.

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