What Mercedes’ Smart Brand Can Learn from BMW’s Mini

For a long time, there has been something –ahem- dumb about Smart; even if one thought that their cars were right, the strategy was wrong. The company offered one basic vehicle in different trims, and let it languish on the market. Last week, the Daimler subsidiary unveiled two new models – the appropriately named Fortwo and Forfour. The debuts come not a moment too soon for the microcar brand, whose novelty has long subsided since its 1998 market introduction.
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