LA motor show 2013: Chevrolet Colorado

LA motor show 2013: Chevrolet Colorado

The expansion of Chevrolet’s truck portfolio continues with the launch of the Colorado in LA

The new Chevrolet Colorado pick-up has been unveiled at the LA motor show.

Having spent the past year updating its full-size truck portfolio with all-new versions of the Silverado, Chevrolet has now plugged a gap in its line-up by revealing this new mid-size variant.

It will compete against the Toyota Tacoma and Nissan Frontier when it goes on sale next autumn, two years after Chevrolet discontinued production of the previous Colorado model.

Although full-size pick-ups dominate the US market, more compact versions remain popular in some regions, including California.

The market segment isn’t huge, but Chevrolet is confident that it can draw sales from buyers who don’t really need the full capability of a larger pick-up.

“Our strategy is simple: meet the needs of the broadest possible customer base, and let them choose precisely the right truck to meet their needs,” said Mark Reuss, General Motors executive vice president and president of GM North America.

“The all-new Colorado benefits from the solid foundation established by the Silverado, and it reinvents the mid-size truck while reinvigorating the segment at the same time.”

Two petrol engines will be offered at launch: a 2.5-litre inline four with 190bhp and a 3.6-litre V6 with 298bhp, both mated to a six-speed automatic transmission. A 2.8-litre inline four cylinder turbo diesel will be added to the line-up in 2015.

Two and four-wheel-drive variants will be available across three trim levels, with the top-spec Z71 model offering the greatest off-road and towing ability.

It is also the first vehicle in the segment to offer electric power steering.

Chevrolet predicts the Colorado will offer class-leading payload capacity and trailer-hauling capability of more than 3039kg.

With Chevrolet pledging to carry out further small developments to the Colorado during the next 12 months, prices have yet to be confirmed.

The model’s key rival, the Toyota Tacoma, is priced between $17,875 and $27,845 (about £11,000 and £17,225 at the current US to sterling exchange rate).

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